Honda / Get Up & Go

For their Spring and Summer campaigns, Honda called for a range of visual approaches based on the vehicle type showcased in the ad. This called for a diverse visual approach that both delighted the eye and meaningfully communicated the special features of each type of car through purposeful animation.

The end result was a series of themed treatments that highlighted the capabilities of Honda’s fleet of vehicles. Playfully designed typographic lockups and purposeful editorial animations make this series pop.